Certification, market opportunities and branding strategies for organic products
Research Institute is proud to present its 2nd Annual Business of
Organics Conference being held Oct. 22-23, 2007 in San Francisco, CA.
Bringing together certification experts, top industry experts and
marketing professionals, this event is your greatest opportunity this
year to ensure certification, learn about new growing organic markets,
and obtain the necessary marketing strategies to develop your organic
product into a household brand.
Please join Strategic Research
Institute in welcoming the keynote presentation: The Organic Challenge:
Navigating a Changing Market: Samuel Fromartz, Author of “Organic, Inc.”
2nd Annual Business of Organics features an all-star speaker faculty
including representatives from: CCOF(California Certified Organic
Farmers), QAI, Aurora Organic Dairy, ThirdWay Brand Trainers, New
Resource Bank, Organic Prairie, Pizza Fusion, Indigenous Designs,
Sustainable Marketing, Success Foods, Foodwise, California Natural
Products and Eel River Brewing. Ensure certification and learn branding
strategies to drive the bottom line for your business.
Global Juices & Fruits adds to organic cut-fruit-in-glass line
By Brian Gaylord
ID-based Global Juices & Fruits LLC soon will add mangos to its
line of cut-fruit-in-glass products. The line is all organic.
mango item should be on store shelves nationwide by September, joining
the company's other cut-fruit-in-glass products: pineapple, papaya and
tropical fruit cocktail, all certified organic by the U.S. Department
of Aggriculture. Tropical fruit cocktail is a mixture of pineapples,
papayas, mangos and watermelons.
The line comes in 24-ounce jars, though a smaller size is in the works for Canada.
The line, which started shipping in May, has met with mixed results,
said Chuck Watson, president of Global Juices & Fruits LLC.
fruit sales are at their bottom in the summer," Mr. Watson said.
"There's been a lot of interest. I'm very confident we'll do fine."
company launched the line when it did in part to make sure it got any
kinks out of its distribution chain before volumes get heavier, Mr.
Watson said. Global sources its mangos from India and its papayas, pineapples and fruit cocktail items from Sri Lanka.
Because it is a new venture, the Department of Homeland Security and
the Food & Drug Administration "did a pretty thorough job" of
checking Global's first shipment, Mr. Watson said, adding that the
company is working in India and Sri Lanka to implement HACCP principles.
Juices & Fruits' first product was a line of refrigerated organic
fruit juices that was launched in October under the "Earthly Delights
Organics" label. With the addition of cut-fruit-in-glass products, the
company demonstrated that it is "not just another juice company," Mr.
Organics, a leading distributor of organically grown produce, quickly
picked up the cut-fruit-in-glass products. Every month more stores
stock the line, Mr. Watson said.
"Earthly Delights" pomegranate juice drink varieties include 100
percent pure pomegranate juice, pomegranate cherry berry and
pomegranate cranberry. The line includes an orange mango drink. The
four flavors come in 12-, 32- and 58-ounce sizes. Global imports all
concentrates used in its "Earthly Delights" juices.
company is making upgrades to its web site that should appear in
upcoming weeks. "We'll go into more detail on sourcing and the health
benefits of the fruit," Mr. Watson said of the company's web site,
noting that the additions to the line were prompted by abundant
consumer inquiries. To maintain nutrients and freshness, the fruit is
processed at the source and shipped directly to a bottling facility in Florida, where it is pasteurized and bottled.
Spain: Almeria better quality of fresh produce thanks to organic production
- The manager of the firm Clisol Agro, Lola Gómez, declared that the
fresh produce from Almeria will improve in the next campaign, which is
expected to begin in one month. The main reason of this positive
expectation is the reconversion of conventional fields to organic
This year, Almeria
reached 7,000 hectares of organic cultivation. The quality is also a
result of the agricultural practices implemented by agricultural
providers who, in addition to raw materials, offer technical assistance
to gowers. This is a transitional period, said Mrs. Gómez, but
depending on the positive results more growers will join organic
agriculture and good practices.
Peppers and tomatoes are the main products from Almeria
as well as the main products in the regional organic production.
Cucumber is another product that will have good perspectives in the
Publication date: 8/23/2007
Author: Jahir Lombana